Wild Hare Cabernet Sauvignon

It should come as no surprise that the label on a wine can have a significant impact on sales.  I know I’ve seen some wines where the label totally “wowed” me and other labels that have made a wine appear unappealing to me.  But this is a wine with a label that I just don’t get at all.  It features a cartoon rabbit chilling on the beach with sunglasses, a cooler full of bottles on ice and a glass of wine in hand.  This is not a label that makes me want to buy

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